The October launch

Sorry
we’re late.

For seventy years, machines promised to do the work.
On October 5, one does.

Late notice1956-2026
1956Automation70 yrs late
1990sRecordLate
2010sVisibilityLate
2023AssistanceLate
2026Evos
CLOCKED IN
The brief

Three launches.
One thing to say.

The brand launches October 5.
Two product films follow by October 31.

EvosYour launch film, today
It writes. It assists. It accelerates.

Your film, today

Says what every copilot says.

Time cardEvos
DateOct 5, 2026
In2:14 AM
CLOCKED IN

Your line, in October

“Clocked in.” Every film ends on it.

The goal

You launch once.
Make the mark on day one.

Every AI company launched this year.
Most of them look the same in the feed.

Introducing our AI copilot
AI-powered operations, finally
Evos Sorry we’re late.
The future of work is here

Stand apart on October 5

The only AI launch that opens with an apology.

Evos2h
CCSORRY WE’RE LATE.
LikeCommentRepost

Get reposted

A hook in two seconds. Captions for sound off.

Oct 5The PromiseClocked in
Oct 21DispatchClocked in
Oct 29WarehouseClocked in

Keep the mark after launch

Every film ends on the same stamp.

The market agrees
11%of logistics pros still feel good about AI.tech.co, Mar 2026
13%of logistics executives see money from it.BCG, Aug 2026
57is the average age of a trucker.Industry data, 2026
The idea

Sorry we’re late.
Clocked in.

Promises are cheap. An apology costs something, so people believe it. We apologize for seventy years of machines that handed the work back. Then Evos clocks in at 2:14 AM.

The scope

Three films.

Each with a :45 and a :15 cutdown.

01 · ManifestoOct 5
CLOCKED IN

Sorry we’re late.

Concept frame1:00 film
The manifestoThe brand film. October 5.
02 · Product hypeLate Oct
CLOCKED IN

Carrier went dark. Evos didn’t.

Concept frame1:00 film
DispatchProduct hype, picking up where the manifesto ends.
03 · ProductEnd of Oct
CLOCKED IN

Warehouse. Clocked in.

Concept frame1:00 film
WarehouseProduct film, same format.
The process

Six steps
from yes to live.

The feeling we’re after: the nerve of Base44, the weight of a16z, the speed of Whop, the grit of SpaceX.

01 · Kickoff

Thirty minutes
with you

Fri, Sep 25
02 · Write

Script, board,
track, voice

Mon, Sep 28
03 · Pull

Archive, capture,
found sound

Tue, Sep 29
04 · Cut

The first cut
to you

Wed, Sep 30
05 · Finish

Your notes,
then polish

Fri, Oct 2
06 · Launch

Live, with
the letter

Mon, Oct 5
Proof · Sound on

A manifesto, then
product films.

Cue, for Fountain. A manifesto for frontline workers. Plain words, one voice.

Athena. An AI brand film with no one on camera.

Mem. An AI product film.

Triggered Agents, for Adaptive. A product film.

How it compounds

Month six is worth
more than month one.

A launch is one good day.
A season compounds.

  1. Same ending, recognized faster each time.
  2. A growing library for your AEs.
  3. A growing archive people link to.
  4. Cheaper per film, built once.
  5. A monthly report picks what’s next.
Two ways to start

$30,000 for October.
$75,000 for the season.

If you’re around $1M ARR, October is 11 days
of revenue. The season is about four weeks.

October Launch
$30,000

Three films and the launch, done by October 29.

At around $1M ARR11 days of revenue
  • 01Three films, six cutdowns
  • 02Line, scripts, voice, track
  • 03The founders’ letter

Half at kickoff, half on October 30.

Yes to October
The Launch and the SeasonRecommended
$75,000

October, then two films a month through March.

At around $1M ARR4 weeks of revenue
  • 01Everything in October
  • 02Ten more films, one job each
  • 03A monthly report

$20,000 at kickoff, then $11,000 a month. Stop at month three if it isn’t working.

Yes to the season
CDMDANSD
Included in both

A team of four on every film.

CDCreative DirectorThe idea, the script, every cut. Led by Rob Sicat.
MDMotion DesignerType, stamps, and the product UI.
ANAnimatorBrings the operators to life on screen.
SDSound DesignerThe track, the mix, the phone that stops ringing.

No shoot. Two rounds of notes per film. You own everything. Prices hold through September 26.

What I need from you
  • Thirty minutes on Friday
  • Product access and brand files
  • Notes within 24 hours
Open questions
  • Is “Sorry we’re late” the line?
  • Were any discovery calls recorded?
  • Who approves?

Twelve days
to October 5.

Kickoff is Friday, September 25. Say yes and we start.